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Market launch: December 1
1999
- Ingredients: plum juice
7.5%, apple juice concentrate,
vitamins
- Product Type: 180ml bottle,
190ml can, 500ml pet, 1.5L pet,
1.5L bottle
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Plum
juice concentrate is manufactured
from carefully selected
plums, and is used as the
ingredient for this popular
drink. |
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The
product has the unique flavor
of plum, thus it is as tasty
and functional as plum,
and can be enjoyed by all
regardless of sex or age.
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<Addition>
Cumulatively sold
over 100 million bottles
in the shortest time
period in Korea (Broke
the record of <Morning
Rice>)
Selected as 2000 Good
Industrial Design
(By the Korea Institute
of Design Promotion)Supplied
to the domestic lines
of Korean Airline
as airline food
Selected as the Hit
Product of Year 2000
by 12 press companies
Selected as one of
the 10 Hit Products
of the Year (By the
Samsung Economic Research
Institute)
Awarded 2001 Korea
Marketing Grand Prize,
the Best Product in
the area of new products
(By the Korea Management
Association)
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