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Market launch: January 18, 1999
- Ingredients: rice 43%, brown
rice 30%
- Product Type: 180ml bottle,
190ml can, 500ml pet, 1.5L pet
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Rice
is the main ingredient, and brown
rice the supplementary ingredient.
After well-refined rice and brown
rice are roasted, it is reduced
with an enzyme, and a clear liquid
is obtained from it. |
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The
liquid is not sweet, thus not
satiating. It has a soft and stimulating
flavor.
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The
product uses pure natural ground
water from the bedrock 170m below
the ground.
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<Addition>
Cumulatively sold over 100 million
bottles in the shortest time period
(10 months) in Korea
Awarded 2000 Korea Marketing Grand
Prize, and the Best Product Prize
(By the Korea Management Association)
Selected as the Hit Product of
Year 2000 by 11 press companies
Obtained patent in Korea and the
U.S. for the manufacturing technology
<image included>
Selected as ¡®2002 Brand Power
the First¡¯ in the area of grain
drinks (By the Korea Management
Association) |
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